Vision, Mission & Values

Vision - Be a world-class organization known for our superior service and innovative marketing.

Mission - Grow the economy of the Richmond Region by attracting conventions, meetings and visitors and ensuring that all have a great experience.

Values -

• Inclusiveness
  • Collaboration
  • Diversity
  • Regional focus
• Superior Service
  • Customer focused
  • Exceeding the promise
• Integrity
  • A culture of honesty
  • Credibility
  • Fairness
• Innovation
  • Creativity
  • Resourcefulness
  • Catalyst
• Passion
  • Enthusiasm
  • High energy